About Swift Straw
Our Vision
Spread Pine Straw to the Ends of the Earth
Vision Theme
Pine straw should not be a product just for the Southeast. Every person in the world deciding which ground cover to spread in their landscape beds should consider pine straw as the obvious choice. We must educate everyone to the benefits of pine straw and make pine straw available and convenient to choose.
Core Values
Faith
Servant Leadership
Integrity
Growth Mindset
Urgency
Innovation
Respect
Our History
Established in 2012, Swift Straw identified significant inefficiencies in the traditional pine straw industry. Previously, pine straw was hand-raked, hand-tied into square bales, and manually loaded onto trailers, limiting distribution primarily to local southeastern retailers with the necessary infrastructure. Recognizing this bottleneck, we pioneered mechanical harvesting methods that have forever changed how pine straw is managed, harvested and sold. Additionally, we development the first bagged and palletized pine straw products, revolutionizing distribution channels and unlocking the potential of this exceptional ground cover.
Our Growth
Since our inception, Swift Straw has experienced remarkable growth, becoming the largest pine straw distributor in the United States. Our commitment to innovation and excellence earned us a place on the Inc. 5000 list for six consecutive years, reflecting our rapid expansion and influence within the industry.
Our Innovations
Innovation is at the core of Swift Straw's operations. We have transformed every aspect of the pine straw industry, from harvesting to packaging and distribution. Our automated bagging system, for instance, produces compressed bags of pine straw shipped on pallets, enhancing efficiency and accessibility for our customers.
Our Proprietary Advantages
Swift Straw holds a 20-year patent on our unique bagged pine straw, underscoring our commitment to quality and innovation. Additionally, we have secured over 60,000 acres of land and operate a fleet of 2,000 semi-trailers, establishing a robust infrastructure that sets us apart in the industry and ensures consistent supply to meet growing demand.”
Our mission:
Harvest, Package, and Distribute Pine Straw in Ways Never Done Before
Our purpose:
Empower Individuals to Become the Best Version of Themselves